Oreo Cookies

OREO COOKIE'S 75TH ANNIVERSARY

OBJECTIVE

To reinforce and reaffirm the Oreo cookie brand position as the best-selling, most loved cookie in the world.

EXECUTION

To implement an intensive, upbeat print and broadcast media campaign to illustrate the popularity and longevity of the Oreo cookie and it's perennial appeal "to the children of all ages".

KEY EXAMPLES

The New York Times, AP, UPI, King Features Syndicate, Daily News Wire Service, Seattle Times, Minneapolis Star Tribune, The Tonight Show, Late Night with David Letterman, The Today Show, etc.

RESULTS

This campaign put Oreo sales off the charts. Nabisco had to run all it's bakeries 24 hours a day to keep up with the increased demand for product.