ArtExpo New York 2008

ARTEXPO NEW YORK 2008

OBJECTIVE

To reinvigorate interest, awareness and traffic at the world's largest fine and popular art fair in its 30th year.

EXECUTION

To generate interest in and attendance at Artexpo New York 2008, we targeted all media outlets in the tri-state metro area as well as specific national outlets in the art, lifestyle, and consumer product categories This resulted in coverage across every media outlet in New York for the first time in its 30 year history. The Mayor of the City of New York declared the four days of the exhibition as "Artexpo New York Days."

KEY EXAMPLES

The New York Times, The Wall Street Journal, CBS The Early Show, Newsweek, ELLE, New York Daily News, New York Post, WNBC-TV - Sunday Today in New York, WABC-TV, WCBS- TV.

RESULTS

The media campaign increased brand awareness and generated excitement among the press and consumer sectors. The program delivered $1,000,000.00 in media value and a 30% increase in consumer traffic.